Process & Implementation Focused Strategy
Our client partnerships at KOS Consulting involve a cooperative, hands-on approach to crafting transformative process-focused B2B marketing strategies. We divide the strategic planning process into three distinct phases, ensuring that each phase receives ample time and careful consideration, with a strong emphasis on implementation and execution.
Strategic Planning Process
PHASE 1.
Company Deep Dive
We conduct a comprehensive analysis of your current marketing strategy, business objectives and processes.
Includes:
- Business Strategy & Performance Review
- Marketing Strategy & Campaign Analysis
- Marketing Tech Stack Review
- Internal Interviews & Company-Wide Survey
- External Customer Interview & Survey
- Competitor Analysis
This initial research allows us to get a really good idea of what is working and what needs improvement, both internally and externally.
PHASE 2.
Strategy Workshop
A customised two-day marketing strategy workshop with a cross-functional team from your organisation.
Includes:
- Deep Dive Findings Review
- Team Workshop Goals Activity
- Rethink, Repeat, Redo & Reap Framework
- Lean Marketing Value Stream Process Mapping
- Resources Review
- Project Implementation Plan, KPIs & Timeline
During this workshop, we leverage our unique process-focused marketing framework that takes a cyclical and continuous improvement approach to strategy.
PHASE 3.
Implementation & Support
We consider this phase the most crucial because a well-crafted marketing strategy is only as good as its implementation.
Includes:
- Post-Workshop Report with Feedback
- Projects Plan Outline with Timelines
- KPIs Overview & Template
- Continued Monthly Support (Optional)
- Three Month Check-In & Project Review
- One Year Check-In & Project Review
Our continued support ensures a fine-tuned strategy based on data-driven performance.
Reasons To Consider Strategic Marketing Consulting
The conversation about updating or crafting a new marketing strategy for a company often begins when a combination of the following issues is identified:
Unclear, Outdated or No Existing Marketing Strategy
After engaging with our Strategic Marketing Consulting programme you will have a systematic and defined Marketing Strategy Roadmap that takes a cyclical and continuous improvement approach by following our Rethink, Repeat, Redo and Reap framework.
Disjointed Marketing & Sales Processes
Through the utilisation of Lean Marketing Value Stream Process Mapping, we uncover and rectify inefficiencies within both your internal and external customer-facing operations. These process improvements not only enhance sales and marketing collaborations but also, in turn, enhance the customer’s buying journey.
Wasted Time & Budget Spent on Underperforming Marketing Activities
A thorough analysis of the Marketing Mix will uncover areas of inefficiency and expenditure wastage, thereby allowing for a more streamlined allocation of marketing resources. This analysis will serve as the foundation for a revamped Marketing Mix, informed by the insights from the review, with transparent reporting and well-defined key performance indicators (KPIs) to effectively gauge channel performance.
Inefficient Marketing Tech Stack
A full review of your marketing tech stack is completed in our company deep dive in phase one of our Strategic Marketing Consulting process. Recommendations on how to improve your marketing tech stack will be in the Deep Dive Findings Report. We will review this in our workshop and prioritise an action plan on how we are going to improve the tech stack. We will help you work with IT, Sales and any other relevant department to ensure any changes don’t have a negative effect on their departments in the implementation phase.
Lack of Communication & Collaboration Between Sales & Marketing
Each phase in this process is designed to serve as a catalyst for generating fresh ideas, enhancing teamwork, and fostering alignment among your team members. Our ultimate aim is to ensure everyone within your team is on the same page regarding the direction of your strategy and the methods to achieve your goals. When sales and marketing work together it can have many benefits like increased efficiency, improved lead management, faster sales cycles, data-driven decision-making, and revenue growth
Benefits of Strategic Marketing Consulting Activities
